How do you reach them early when they don’t want to talk to a sales rep, won’t read a 12 page white paper, and won’t sit through a half hour PowerPoint presentation? B2B solutions are complex. It isn’t easy to communicate features, benefits and value quickly. So how do you communicate those benefits in a way they will consume early in their buy process?
As a form of content, video is a multi-sensory experience. Movement, images, colors, words, emotions. People (including business prospects) find videos more appealing than written words. There’s real science behind why we are drawn to video. Dr. Susan Weinschenk, a behavioral psychologist, has uncovered four core reasons why humans are drawn to video: