B2B sales and marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? Most problems with B2B video production are created at the handoff from the corporate marketing people to the creative video people.
In this blog post I dissect a video we recently produced for a smartphone application developer. I tell you how we developed and ‘show’ the story via sight and sound, and how we communicate the features and benefits of the app… in under two minutes.