At its core, a storyboard is simply a static, visual representation of what the final video will look like. A storyboard should accomplish a few key things:
Help Clients and Production Staff to Visualize the Look of the Video
A storyboard allows the client and production staff to get a sense of what the video will look like – style, color palette, characters, background, etc.
Determine Which Tools and Devices to Use for Each Visual
This gives production and post-production people an opportunity to decide whether a specific piece of information will require a live action scene, or if it’s better communicated with an animated image or a graphic. It notifies them that they’ll need to record a software demo. Or that they must make a choice regarding how best to represent statistics (e.g. a bar graph, pie chart… or whatever) and how to incorporate motion.
A good storyboard demonstrates sound strategy and conceptual thinking. It also gives the client a final opportunity to request changes (they can also do so at the strategy, story and script process steps). A storyboard gives people something to see and react to – positively or negatively. It also involves them directly, and for many, is more helpful than a script in getting them to ‘see’ what the video will look like.
Save Time and Money
Video creation is time consuming, and time is money. It’s much quicker, easier and cheaper to allocate time and resources in the strategy, story, script and storyboard phases than to make changes during or after production.