Recommended By:
“I turn to Bob Leonard for SEO savvy content development for blogs, websites, and optimized landing pages. Bob is a strategic thinker, and that results in content that’s relevant and useful to target prospects. He understands content strategy, inbound marketing, search engine optimization, and persuasion techniques. And he’s a damn good writer. Highly recommended.”
Scott Frangos, Managing Director, WebFadds
Ghost Blogging Examples
Cloud Services – Ignition Ltd.
Online Marketplace – Value Advantage
Records Management – Ignition Ltd.
Document Management – DocuVantage
and you can see my own blog here: www.acSellerant.com
Bob Leonard, Managing Director, acSellerant
It’s a common scenario; you work with a client to develop a blog, you set it up with them by:
- determining target personas,
- researching SEO keyphrases,
- selecting a ‘voice’,
- outlining a content strategy,
- constructing a story arc,
- assembling an editorial calendar, etc.
At first they work diligently under your tutelage. They produce two or three or ten blog posts… and they see the results. Their traffic numbers soar, but there’s little in the way of conversions. They lose interest and stop writing. You and I know it takes time, typically months, before they’ll see tangible, consistent return on their investment.
Meanwhile, you have bigger fish to fry. You don’t have the time to coax and cajole them to write. You need to move on, but you want them to realize the ROI that’s just around the corner.
From Boston to Bangalore there are legions of ghost bloggers to choose from. Most are bottom feeders producing fodder for B2C businesses – “Want Whiter Teeth?” You want someone you can offload blog content development to with confidence: someone who will follow the strategy you laid out, and deliver blog posts that are relevant and useful to your client’s prospects (see my LinkedIn Profile).
I work exclusively with B2B companies who sell complex products and services. I’ve been doing this, in one form or another (see chart below), since the early ‘80s. I’ve marketed computer hardware, document management software, telecom infrastructure, storage hardware and software, business intelligence software for airlines, ATM software for banks, and outsourced IT services.
Do you have a need? Can you refer clients to me in return for a finder’s fee or a commission? I can remain anonymous to your client, or I can work directly with them. It’s up to you. In either case, you continue to own the account and the client relationship. I’m just a hired hand contracted to write blog posts. I can also ‘socialize’ them (via FourSquare, LinkedIn, Twitter, etc.) and do other marcom and social media activities if desired. If I uncover other opportunities, I’ll notify you.
If you have a current situation that meets the criteria listed above, or if you have other content development needs, please fill out the contact form, or contact me
directly at bob@acSellerant.com or 941-355-6802.
Thanks for your time and attention.