What used to take a 30 minute PowerPoint to explain now takes less than five minutes. This is essential when dealing with a complex product offering and a lengthy sales cycle. It’s now much easier for us to communicate the value of our product offerings, without requiring repetitive demos and repeat discussions to qualify each lead.
Bob fits a unique role for us and his other clients. We need well developed content on technical B2B topics that address specific audiences and their business issues. Bob’s experience and technical understanding of IT centric products, coupled with his ability to write, edit and guide content to meet the client’s needs is exactly what we need. Bob delivers for us each and every time.
Bob Leonard is a professional marketer with a deep understanding of the B2B technology sector. Bob and his team have worked on several projects for Basware. Although we’re separated by thousands of miles and several time zones, communications have been easy. Bob quickly understands what we need, and he delivers.
We use Bob whenever we need expertise with B2B and/or software products. Bob is a pleasure to work with. He’s wonderful with clients and he needs minimal supervision. Just point him in the right direction, and let him go!
Bob has big company marketing/PR experience which he adroitly leverages to the benefit of his entrepreneurial clients. He’s always willing to go the extra distance to ensure success.
Bob’s expertise puts him at a higher level than others we’ve worked with in the industry. A very capable person who consistently grows the level of his knowledge to stay ahead of his game… ★★★★★
Bob Leonard has a rare combination of solid technical understanding, a clear perception of customers, and a marketer’s ability to translate product features into compelling business benefits.