I’ve attended conferences in Las Vegas, London, Miami, New York, Paris and elsewhere. I’ve participated behind the scenes and as a presenter at a half a dozen more including a DECworld where we had Boston Harbor dredged deeper to accommodate the Queen Mary as our venue. At 600 attendees, Content Marketing World isn’t the biggest conference I’ve ever been to, but it is the best.

Why? Maybe because it’s designed, produced and delivered by professional marketers for professional marketers. Every facet… every touch point from my room key to the highly polished and engaging keynote performances have been developed to fascinate attendees and communicate relevant and useful information. Information sure to convert anyone who isn’t already a Content Marketing evangelist.

There’s no argument that Content Marketing beats the pants off every other form of marketing from a bang for the buck perspective. Now we’re learning how to leverage content… all kinds of content from plain text to multimedia and everything in between, to turbocharge real time marketing, social media marketing and… who knows what else? We’re not even halfway through this event!

Just this morning we had valuable and entertaining presentations from Joe Pulizzi (the Godfather of Content Marketing), Sally Hogshead and David Meerman Scott. All three of these people aren’t only best selling authors and dynamic speakers. They are highly successful marketers and consultants who have real world experiences and well thought through insights.

I gotta go back for the next session. If you’re in Marketing, you need to plan on attending next year. I’m just so excited by the CONTENT, and impressed by the production values, I feel I have to tell my friends, clients and colleagues. It’s a  fantastic event and a major indicator of where Sales and Marketing are headed.

Tags: joe pulizzi, Sales and Marketing, sally hogshead