Comments on: The Content, Connection, Conversation, Conversion Continuum http://www.acsellerant.com/2010/01/the-content-connection-conversation-conversion-continuum/ Practical Marketing Advice for IT Providers Mon, 12 Jul 2010 23:08:00 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Bob Leonard http://www.acsellerant.com/2010/01/the-content-connection-conversation-conversion-continuum/comment-page-1/#comment-19 Bob Leonard Thu, 21 Jan 2010 17:26:20 +0000 http://www.acsellerant.com/?p=472#comment-19 Scott, I'm having trouble understanding that last bit. Could you explain Visitor Behavior Optimization a bit more? Thanks, Bob Scott,

I’m having trouble understanding that last bit. Could you explain Visitor Behavior Optimization a bit more?

Thanks,

Bob

]]> By: Scott Frangos http://www.acsellerant.com/2010/01/the-content-connection-conversation-conversion-continuum/comment-page-1/#comment-18 Scott Frangos Wed, 20 Jan 2010 22:28:52 +0000 http://www.acsellerant.com/?p=472#comment-18 Hi Bob - Great article, and I agree that we have to think beyond Content, to include Conversation. People don't buy from Content, they buy from People -- and they like to feel that they know them. Social Media is great for that, since you can reveal your passion, and that's what reaches out to people on the other end of the net, sitting in front of their flat screens and laptops. I think that it is good to stitch the process right into a CRM -- market leaders like well-known SalesForce.com, and lesser known BatchBook (integrates social media well) facilitate this with web forms you embed in your sites. And, one final important component in the cycle, which is implied by Conversions - Visitor Behavior Optimization. When you're optimizing, it's not the "site" you optimize, but how your visitors think about your products and services. - Scott WebFadds.com - *Optimize *Connect *Convert Hi Bob -

Great article, and I agree that we have to think beyond Content, to include Conversation. People don’t buy from Content, they buy from People — and they like to feel that they know them. Social Media is great for that, since you can reveal your passion, and that’s what reaches out to people on the other end of the net, sitting in front of their flat screens and laptops. I think that it is good to stitch the process right into a CRM — market leaders like well-known SalesForce.com, and lesser known BatchBook (integrates social media well) facilitate this with web forms you embed in your sites.

And, one final important component in the cycle, which is implied by Conversions – Visitor Behavior Optimization. When you’re optimizing, it’s not the “site” you optimize, but how your visitors think about your products and services.

- Scott
WebFadds.com – *Optimize *Connect *Convert

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