Comments on: Why Content Strategy is So Important http://www.acsellerant.com/2009/11/content-strategy-required-for-b2b-success/ Practical Marketing Advice for IT Providers Mon, 12 Jul 2010 23:08:00 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Bernie Borges http://www.acsellerant.com/2009/11/content-strategy-required-for-b2b-success/comment-page-1/#comment-14 Bernie Borges Sat, 21 Nov 2009 16:33:12 +0000 http://www.acsellerant.com/?p=373#comment-14 Bob, Your article is spot on. Unfortunately, so many B2B companies (and B2C) don't get it yet. I see this lack of awareness especially among businesses who operate in a niche market that is very established. They have this " nobody in our market segment uses social media, so why should we?" attitude. It's not about social media! It's about building trust through great content. Social media is merely an enabling channel to share great content and build trust. Great blog post! Keep it coming and keep sharing it! @berniebay Bob,
Your article is spot on. Unfortunately, so many B2B companies (and B2C) don’t get it yet. I see this lack of awareness especially among businesses who operate in a niche market that is very established. They have this ” nobody in our market segment uses social media, so why should we?” attitude. It’s not about social media! It’s about building trust through great content. Social media is merely an enabling channel to share great content and build trust.

Great blog post! Keep it coming and keep sharing it!
@berniebay

]]> By: Bob Leonard http://www.acsellerant.com/2009/11/content-strategy-required-for-b2b-success/comment-page-1/#comment-13 Bob Leonard Sun, 15 Nov 2009 18:41:49 +0000 http://www.acsellerant.com/?p=373#comment-13 Neil, Yes. It's one of those important things that can be easy to ignore. Someone (internal or external) needs to be held responsible for it so that continues to be attended to over time. Neil,

Yes. It’s one of those important things that can be easy to ignore. Someone (internal or external) needs to be held responsible for it so that continues to be attended to over time.

]]> By: Neil Sequeira http://www.acsellerant.com/2009/11/content-strategy-required-for-b2b-success/comment-page-1/#comment-12 Neil Sequeira Sun, 15 Nov 2009 17:40:32 +0000 http://www.acsellerant.com/?p=373#comment-12 Excellent post Bob. Every business needs a very clear content strategy which needs to be at the forefront of their marketing plan. Many start off doing this but it loses momentum or they let the process slip as focus shifts to other things. Excellent post Bob. Every business needs a very clear content strategy which needs to be at the forefront of their marketing plan. Many start off doing this but it loses momentum or they let the process slip as focus shifts to other things.

]]> By: Bob Leonard http://www.acsellerant.com/2009/11/content-strategy-required-for-b2b-success/comment-page-1/#comment-11 Bob Leonard Sat, 14 Nov 2009 17:16:22 +0000 http://www.acsellerant.com/?p=373#comment-11 Scott, You're right. I'm guilty of the same. Typically, prospects will contact me via email, (rarely by phone) when they read something that resonates with them. I should make it more attractive for them. The mechanics of the registration and conversion are easy. The hard part is the offer because it has to be valuable and meaningful - (which for me, as the content developer, means a significant amount of work). As my Dad used to say, "Nothing works like work." Gotta go and brainstorm now; but I really should start with research... Scott,

You’re right. I’m guilty of the same. Typically, prospects will contact me via email, (rarely by phone) when they read something that resonates with them. I should make it more attractive for them. The mechanics of the registration and conversion are easy. The hard part is the offer because it has to be valuable and meaningful – (which for me, as the content developer, means a significant amount of work). As my Dad used to say, “Nothing works like work.” Gotta go and brainstorm now; but I really should start with research…

]]> By: webfadds http://www.acsellerant.com/2009/11/content-strategy-required-for-b2b-success/comment-page-1/#comment-10 webfadds Sat, 14 Nov 2009 16:31:51 +0000 http://www.acsellerant.com/?p=373#comment-10 Hi - Great post that lays out the case for strong content and strategy for same as the landscape has evolved online. I would just add, that tracking and modifying content based on what visitors do... leading up to a "conversion" at your site is an essential tail end component. I see this conversion thinking lacking many times in client tactics and strategies. But if your excellent content lures a visitor to your site, and after reading a blog post for example, they simply leave, then you have not "converted" them yet to a prospect, lead, or customer. Maybe they'll come back. So once you get them to your site, and deliver content that serves them well... how do you enter them into the funnel toward becoming a client or customer? I have some answers, but will leave the question open for discussion here. - Scott (WebFadds.com) Hi – Great post that lays out the case for strong content and strategy for same as the landscape has evolved online. I would just add, that tracking and modifying content based on what visitors do… leading up to a “conversion” at your site is an essential tail end component. I see this conversion thinking lacking many times in client tactics and strategies. But if your excellent content lures a visitor to your site, and after reading a blog post for example, they simply leave, then you have not “converted” them yet to a prospect, lead, or customer. Maybe they’ll come back. So once you get them to your site, and deliver content that serves them well… how do you enter them into the funnel toward becoming a client or customer? I have some answers, but will leave the question open for discussion here. – Scott (WebFadds.com)

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