http://www.acsellerant.com/2009/10/35000-feet-to-street-level-with-sales-enablement/ Practical Marketing Advice for IT Providers Mon, 12 Jul 2010 23:08:00 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.acsellerant.com/2009/10/35000-feet-to-street-level-with-sales-enablement/comment-page-1/#comment-29 Cisco Concedes Need for VAR Marketing | acSellerant.com « acSellerant Fri, 19 Mar 2010 20:01:11 +0000 http://www.acsellerant.com/?p=323#comment-29 [...] environments and competition. I call the process of  customizing corporate vendor collateral, ‘Sales Enablement’. Read the post there, and listen to this well reasoned video from Cisco here… Share and [...] [...] environments and competition. I call the process of  customizing corporate vendor collateral, ‘Sales Enablement’. Read the post there, and listen to this well reasoned video from Cisco here… Share and [...]

]]> http://www.acsellerant.com/2009/10/35000-feet-to-street-level-with-sales-enablement/comment-page-1/#comment-9 Matthias Roebel Thu, 29 Oct 2009 08:15:58 +0000 http://www.acsellerant.com/?p=323#comment-9 I think you're making some great points here: Sales Enablement is about information relevance in customer communications. Knowledge must be organized in a way that allows custom tailoring for specific sales situations. A semantic information architecture can help a great deal in this respect. I think you’re making some great points here: Sales Enablement is about information relevance in customer communications. Knowledge must be organized in a way that allows custom tailoring for specific sales situations. A semantic information architecture can help a great deal in this respect.

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