Welcome to acSellerant. acSellerant is a B2B marketing agency. This is our first blog post. We’ll be blogging regularly until we run out of relevant and useful information. Since we’re constantly researching online, reading relevant books and magazines, attending seminars and webinars, talking to colleagues, prospects and clients; we don’t anticipate running out of interesting topics to blog about.

Small to Medium Sized Information Technology Providers

acSellerant works exclusively with a well-defined target clientele. We work only with small to medium sized (25 to 150 employee) information technology (hardware, software, services) providers. And it gets even more specific than that. We work only with small to medium sized (SMB) information technology (IT) providers who sell primarily to banks and/or insurers.

Why?

Because we have a wealth of knowledge and experience in that specific niche. See the About page for more details. As for this blog, that well-defined niche allows us to deliver information that’s relevant, useful and interesting to our target audience.

TMI

We all are under siege by a barrage of information every day. It’s overwhelming. We try to sift the wheat from the chaff. Most of us just give up and block it all. This blog will do that sifting for you. Because of our narrow focus, we can clearly define what will be of interest to you. We will curate information, bringing you only what is relevant concerning the intersection of information technology and the financial services industry. And we hope that you’ll join the conversation by adding comments and pointers to appropriate content.

B2B, Content and Online Marketing

Your clients and prospects are under siege too. It’s become more difficult to get in front of them, to build relationships and therefore, to close deals. Your online presence, the content that you deliver via email and your website, are your sales enablement tools. Years ago salespeople built trust with a client through a series of face to face and phone conversations. That’s all but impossible today. So, this blog will also focus on the tools and processes to adopt to fill your sales funnel and nurture leads until they’re ready to talk to a sales person.

Getting Found and Building Trust

83% of financial services CIOs, CTOs and Directors of IT search for solutions online. It’s imperative that you can be found on Google and the other search engines. There’s art and science to Search Engine Optimization (SEO), and we’ll discuss that in detail.

Once they’ve found your website, you must establish an online relationship with them. The quickest way to turn them off is with a sales pitch. Give them relevant and useful information and they’ll come back. Keep giving them relevant and useful information and you’ll build a relationship. Over time, you’ll become a trusted advisor, and they’ll contact you when they’re ready to buy.

Please let us know what you’d like to learn about on this blog.

Thanks for your time and attention.

This entry was posted on Monday, June 8th, 2009 at 7:39 pm and is filed under acSellerant, banks, business to business, content marketing, information technology providers, insurers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.