acSellerant is a marketing agency defined by its clientele. We work with small to medium sized information technology (hardware, software and/or services) companies who sell their solutions to other businesses (B2B).

Why So Niched?

By focusing on a niche within a niche, we can directly apply our depth of experience. Bob Leonard is the managing consultant at acSellerant. Over a 20 year period, prior to launching acSellerant, Bob held individual contributor and management positions in Corporate Marketing, Field Marketing, Sales and Sales Support at EMC, GTE, Interleaf (document management), and Digital Equipment Corp.

Bob works exclusively with B2B companies who sell complex products and services. He’s been doing this, in one form or another, since the early ‘80s. He’s marketed and sold computer hardware, document management software, telecom infrastructure, storage hardware and software, business intelligence software for airlines, ATM software for banks, and outsourced IT services.

Virtual Marketing Department

acSellerant acts as a virtual Marketing department for our clients. They typically have somewhere between two and twenty sales people with a sales manager who has a VP or Director title. There may be a person or two designated as Inside Sales, Marketing or Sales Support; but they don’t have the bandwidth to develop marketing strategies, turn those strategies into actionable plans, and execute those marketing plans.

Bob works with Sales management and the C suite to develop a strategy; he then creates core messaging and content, and has a retinue of subcontractors to deliver analytics, graphic design, coding, search engine optimization, printing, signage, trade show booths, video, etc. All subcontractors are vetted and their work is guaranteed by acSellerant. This allows you to leverage people who are strong players in their fields, and pay rates significantly lower than those charged by advertising agencies. You don’t have to spend the time and energy to assemble your team. You mitigate the risk and expense of hiring full time employees; and you have a single point of contact, Bob, to manage all the complexities.

Execution

MARKETING IS A PROCESS. It must be worked on consistently over time. If a marketing system is developed, launched, and given momentum, internal personnel can continue to execute it with little time and effort, and the resulting ROI can be tremendous. acSellerant works with you to develop the strategy and the system; and to launch it and give it the necessary momentum.

Why acSellerant?

Our clients and prospects don’t necessarily need a full time Marketing staff. They need help in developing a marketing strategy and in executing it. We are ‘roll up our sleeves’ consultants. There are highly competent marketing consultants who will advise you on what to do. Some will even tell you how to do it. But very few will do it for you.

Our objective is to significantly increase your bottom line. Here’s how we do it:

1. We create demand, filling the top of your funnel with more qualified prospects.
2. We turn prospects into qualified leads by nurturing them until they’re Sales ready.
3. We make your Sales team more productive by allowing them to focus on building relationships and closing deals.

And we do all the above via content marketing, inbound marketing and social media. Any offline promotional efforts are coordinated and integrated with the online. Prospects come to you when they’re looking for what you’re selling. You aren’t interrupting them (either via advertising or cold calls) when they’re trying to do something else. It’s a much more cost effective way to grow your business, and much more congruent with the way your clients and prospects want to buy.

Phone Bob at 941.355.6802 or email him at bob@acSellerant.com if you’d like to discuss how acSellerant might help you profitably grow your business.