acSellerant is a content marketing agency defined by its clientele. We work with mid-sized technology (hardware, software and/or services) companies who sell their solutions to other businesses (B2B). We help them get more customers, improve sales and grow their businesses. We increase the return they realize on their sales and marketing investments.
Focus = Value
By focusing on a niche within a niche, we can directly apply our depth of experience. Bob Leonard is the managing consultant at acSellerant. Over a 20 year period, prior to launching acSellerant, Bob held individual contributor and management positions in Corporate Marketing, Field Marketing, Sales and Sales Support at EMC, GTE, Interleaf (document management), and Digital Equipment Corp.
Bob works exclusively with B2B companies who sell complex products and services. He’s marketed and sold computer hardware, document management software, telecom infrastructure, storage hardware and software, business intelligence software for airlines, Enterprise Resource Planning (ERP) applications, ATM software for banks, artificial intelligence software for hospitals, and outsourced IT services.
Virtual Marketing Department
acSellerant acts as a virtual Marketing department for our clients. We partner with them to develop marketing strategies, turn those strategies into actionable plans, and execute those marketing plans.
Bob works with your Sales and Marketing management to develop a strategy; he then creates core messaging and content, and has a retinue of subcontractors to deliver analytics, graphic design, coding, search engine optimization, printing, signage, trade show booths, video, etc. All subcontractors are vetted and their work is guaranteed by acSellerant. This allows you to leverage people who are strong players in their fields, but pay rates significantly lower than those charged by advertising agencies. You don’t have to spend the time and energy to assemble your team. You mitigate the risk and expense of hiring full time employees; and you have a single point of contact, Bob, to manage all the complexities.
MARKETING IS A PROCESS. It must be worked on consistently over time. If a marketing system is developed, launched, and given momentum, internal personnel can continue to execute it with little time and effort, and the resulting ROI can be tremendous. acSellerant works with you to develop the strategy and the system; and to launch it and give it the necessary momentum.
Phone Bob at 941.355.6802 or email him at bob@acSellerant.com if you’d like to discuss how acSellerant might help you profitably grow your business.